God Is in the Details
One of the biggest mistakes you can make in creative planning is assuming your first good idea, is good enough.
Think about it. Every bad church video you’ve ever seen started as a good idea to someone. Somebody, somewhere thought that singing that song or making that video was a good idea. The problem is that what often sounds like a good idea in a brainstorming meeting turns out to be a bad idea in execution, at which point it’s too late to make changes.
I’ve learned over the years to let even my best ideas sit for a while, because often when I allow myself time to review my ideas over and over again, I find glaring problems with my initial concept that must be adjusted to avoid a mediocre result.
Here’s how it works for us. When we arrive at what we think is a solid concept, unless it’s something really basic or something we’ve done before, we wait, we let it sit overnight at a bare minimum. On a really big project, like Easter or Christmas, we’ll have several (and by several I mean tons) of meetings over a period of days reviewing and evaluating the concept in microscopic detail, like it was the first time any of us have ever heard it.
Here’s why: the amount of time you spend on the details will have a great impact on the success or failure of your project. Mies Van Der Rohe, a German architect, famously said “God is in the details” and he was right. Your mind just isn’t equipped to see all the nuances of a creative project all at once, so you have to force yourself to focus on them to find success consistently.
So, in summation, if you’re regularly going with your first “good” idea, you’re either God or you’re not doing very good work. It just isn’t that easy for anyone.