High & Wide — How it Looked in the Room | March 25 & 26, 2017
We spent some time this week parking on one particular facet of our live video experience. This wide-shot video not only helped us find where things had drifted but helped us see what kind of improvement we had made by the end of the weekend.
A year or so ago, we added an additional center LED wall at our broadcast campus. This wasn’t to add more flash or more “stuff” to the fray but rather to increase both the connection with the audience and to give us some different display options to enhance the worship experience. We definitely weren’t excited about having this center screen be an exact mirror of the two existing side LED walls, but were seeking more dynamic options. Graphic content, treated lyrics, live images different than the program images on the sides—all of these were on the list.
As with most things in life, creative/production elements and processes have a tendency to drift without constant evaluation. This is how I’ve been starting to feel about our center video wall content. Only by watching and evaluating these wide-shot vids have I started to sense we were drifting closer to the center wall being an exact mirror of the sides. Once this was noticed, it was easy to identify exactly where we needed to make changes before we executed the actual services.
Watching this weekend, this specific topic feels much better to me. It will take a few weekends to get the vibe all the way back to here I want it, but only by using an evaluation tool such as this, are we able to effectively make these kinds of improvements—you can’t deny the use of a birds-eye view to ANY process or service. The improvements we make as a team by watching and evaluating how things play to our audiences each week is immeasurable.