Make Less Art to Make Better Art
The following is an excerpt of an article I wrote for my friends over at sundaymag.tv. To read the full article click here.
Here’s a piece of advice: Make less art in order to make better art.
At Church on the Move, week in and week out, our services are relatively the same. We start with announcements, followed by three or four songs, followed by a message bumper, followed by a message, followed by an offering. That’s it. Nothing special, no epic opener, no amazing videos and yet, people from all over consider us to be a “creative” church. Why? Because we’ve shifted our focus from tweaking what we do every weekend, to tweaking how we do it. And that’s a huge shift.
It’s about impact.
What if half the projects on your to-do list suddenly disappeared? What would you be able to focus on? What areas within the sphere of your control could you work to improve?
This is the power of focus. We deny the things that are less important in order make the most impact with the most important things. This is precisely why we don’t make a new video every week (we might make ten a year) or why we don’t design a new stage set for every series (in fact, we’ll probably keep the one we have right now for close to a year). It’s because we want the projects that we do choose to work on to count for something. We want them to have impact.