Time Creates Tension

Time creates tension.

In other words, the longer your video goes, the more tension is created, and as a result, a bigger payoff is expected.

That’s why season finales are usually longer than a normal episode, because the payoff is much greater.

Here’s the point, unless your video’s payoff is HUGE, you may want to shorten your video, or you’ll leave your audience thinking “that’s it?” One of the biggest mistakes I see in church videos is simply length. Most 3 minute videos could easily be shortened to under 1 minute.

Give it a try.