Speak Up: Directing for Video
Getting someone to come to life and have personality on camera can take a lot of coaching and directing. Just telling someone to up their energy is pretty vague advice to give and usually only yields more hand motions and an extra smile.
Something we’ve found that helps bring out personality and life is to ask the talent to speak with more volume, to speak loud enough to clearly reach someone in the back of the studio. When you speak louder you speak with more confidence and it helps personality to show through on camera. It will feel unnatural for most people at first, because it is unnatural, so you’ll have to keep pushing them to be louder through the entire script. Give it a try and see how much more energy comes through on camera and how much more you can connect with your audience.